Article Marketing Tips

This form of marketing, also known as 'bum marketing' since it costs very little money to do it can be very effective in many ways. The idea is to write articles related to the subject of your site and then submit these articles to directories online that will publish them. The benefit is that you can get direct traffic from the articles themselves and you also increase the search engine ranking potential of your site since you are building relevant one way links back to your site. Here are the steps to help you succeed with this method of online marketing:

Step 1: Write the article

You want the article you write to be related to the topic of your site as this will make the inbound link more relevant in the eyes of the search engines. If you hate writing articles or simply want to save time then consider a source like Elance.com where you can hire freelance writers to produce the articles for you. Otherwise browse popular article directories to get ideas and inspiration for new articles. The article should be 500 to 800 words in length and should have short paragraphs and ideally various sub sections which make it more organized and easier to read.

Make sure that the article is useful and not just a pure sales pitch. The body of the article is where you give something away for free in the form of useful content, the bottom of the article is where you can take and make your sales pitch and encourage people to visit your site. Add some keyword rich anchor text back links if you can as this will help you to rank better for that term. Also do not add more than two links back to your site as this will usually result in your article being rejected.

Step 2: Submit the article

There are now literally thousands of online article directory sites where you can submit your article. Submitting by hand can be extremely tedious especially if you are managing multiple submissions for multiple sites. You can use a software submission program which can speed up the process but often the best thing to do is pay a little money and use a submission service like ArticleMarketer.com or Isnare.com so you can focus on creating more content for your sites. Click here to learn more secrets to succeeding with online marketing.